Byellie is a fast-growing beauty brand seeking a dynamic, immersive, and highly visual Shopify website that reflects its bold, modern identity. Ellie wantsed the site to feel interactive and fresh, moving away from static e-commerce pages and toward a richer, more editorial experience. Video content will was central to the design, helping tell the brand story, showcase product benefits, and engage users through tutorials, behind-the-scenes clips, and campaign content. Smooth scrolling, subtle motion effects, and hover interactions were used to bring energy and movement to the browsing experience while still keeping the user journey intuitive and conversion-focused.